Amazon’s 2023 “Toys We Love” List Is Here

3 min


Check off the items on your holiday gift list early with Amazon! The retailer just released its 2023 “Toys We Love” list, and it’s full of amazing toys, games and activity kits for all ages and budgets. See the full list here.

The much-anticipated list includes over 200 toys carefully sourced from across Amazon by the Toys team. This includes over 100 new toys from brands you know and love, like Lego, Mattel, Disney, National Geographic and Squishmallows, as well as unique offerings from small businesses like Magna-Tiles, Taco vs. Burrito, Thames and Kosmos and Orijin Bees.

Plus, more than 80 of the toys on their list are found exclusively at Amazon. You definitely don’t want to miss out on their roundup this year!

How Does Amazon Create Their Toy List?

To curate the very best recommendations, the Amazon toys team researched nearly 12 million toys and games in the Amazon U.S. store. They looked at many insights, such as customer reviews, emerging toy trends and new toy innovations, to make sure their Toy List appeals to everyone.

Browse the list to easily check off your holiday shopping list this year! Find toys for kids, collectibles for superfans, games and activities, great “kidulting” treats and everything inbetween.

More 2023 Holiday Toy Lists

It’s important to note that Amazon isn’t the only retailer showing us their breadth of holiday toys this year. Walmart dropped its toy list in late-August, and Target is probably close behind. These “Big 3” toy lists are a tradition we look , a tradition we look forward to every year in September and October. That means the Big 3 toy lists are now available. I think it’s safe to say that everyone is going crazy for toys!

What’s on Amazon’s 2023 Holiday Toy List?

Great question! Here are some of our top picks from Amazon’s 2023 “Toys We Love” list. Browse the complete list to easily check off your holiday shopping list this year! Find toys for kids, collectibles for superfans, games and activities, great “kidulting” treats and everything in between.

Transformers Toys Rise of The Beasts Movie, Beast-Mode Bumblebee

Image: Amazon

This 10-inch Transformers Beast-Mode Bumblebee robot toy is a new take on beast mode! The action figure converts between three modes: robot, vehicle and beast – just squeeze the figure’s legs to reveal the hawk beast mode. Bumblebee features button-activated lights and a grand total of 15 sound effects. How fun!


Latinistas 11.5-inch Lola Latina Fashion Doll and Accessories

Image: Amazon

Give any doll fan the joy of fashion and diversity with the first all-Latina line of fashion dolls! Latinistas fashion dolls and accessories were designed to give children a sense of cultural familiarity, and come with many fun accessories. She wears a matching pink Latinistas logo skirt set – featuring a matching pink fitted T-shirt and a trendy logo skirt – a pair pink of logo hoop earrings, black boots and matching black bracelets. Learn more about this doll line and how it was created.


Sesame Street Comfy Cozy Monster Hugs Elmo

Image: Amazon

Give them a cozy gift that they can snuggle up with! Exclusive to Amazon, the adorable Sesame Street Comfy Cozy Monster Hugs Elmo plush toy has a soft, squishy body and extra-long, weighted arms with big hands for monster-sized hugs. Rest Elmo’s arms over your shoulders and hold onto him for a cozy embrace!


DC Comics Batman Stunt Force Batmobile

Image: Amazon

This Batman RC car unleashes unstoppable indoor stunts, boasting soft tires for mind-bending flips, drifts and spins. No surface is off-limits – from carpets to hardwood floors, the Batmobile dominates them all, thanks to its four-wheel drive and dual motors.


Tech Deck The Berrics Transforming Park

Image: Amazon

Take The Berrics’ 30-inch-wide skatepark wherever you go with the Tech Deck Transforming Park. When you’re finished shredding, this set transforms into a place to store your toys with a handy handle, making it a breeze to carry and skate anywhere.

The post Amazon’s 2023 “Toys We Love” List Is Here appeared first on The Real Deal by RetailMeNot.

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