When buybuyBABY went out of business four months ago after being purchases out of bankruptcy, a lot of shoppers across the country were very disappointed. But not any more!
In its heyday, BuybuyBABY was America’s leading speciality baby and toddler products retailer, offering new families help with everything they need to be fully equipped to welcome a little one and support them as they grow. It was a sad day when buybuyBABY shut its doors, but lucky for us the brand just announced that they’re coming back!
Starting in November, 2023, buybuyBABY will be returning to it’s online platform and opening at least eleven stores nationwide, starting with the East Coast on Nov. 18. But it won’t be the same shopping experience!
What’s new for buybuyBABY?
The new stores will feature an assortment of baby and maternal brands as part of “a reimagined retail experience” that aims to “capture the essence of quality, convenience and the personal touch that customers have come to expect from BuyBuy Baby,” the company said in a statement.
“The future of BuyBuy Baby is bright, and our team is committed to ensuring that BuyBuy Baby remains the go-to destination for all parents, caregivers and families seeking thoughtfully designed and quality baby- and child-focused products, and exceptional customer service,” said Pete Daleiden, CEO of BuyBuy Baby in a statement.
This move will include new shopping tech tools, such as iPads and other handheld device for an easy, fast checkout experience. To help with the mission of creating a seamless shopping experience in their new stores, buybuyBABY will be implementing QR around their stores so customers can easily call for customer service to explain a product or give assistance. The power of tech!
Will you be shopping at the new buybuyBABY? We’ll definitely check it out and report back!
The post Alert: BuyBuyBABY is Coming Back! appeared first on The Real Deal by RetailMeNot.